Training courses and workshops
For marketing, brand, media and communications teams.
At 3MO, we help marketing teams stay ahead in a profession that is constantly evolving. Through practical, hands-on training courses and workshops, we strengthen knowledge and develop skills across a wide range of marketing disciplines. This enables teams to manage agencies and internal stakeholders more effectively, while making better-informed marketing decisions based on insight and evidence.
Results-Driven and Immediately Applicable
Our training programmes combine proven frameworks and real-world business cases with the challenges your team faces every day. Each workshop is tailored to your team, brands and current priorities. Alongside our core programmes, we offer specialist sessions on specific topics or complete learning journeys aligned with your development needs.
Participants gain not only new insights, but also practical tools to make better decisions and collaborate more effectively with agencies and internal stakeholders. We demonstrate how AI can support, accelerate and improve marketing and communications, and how to apply it responsibly. This makes our training programmes a valuable addition to any team offsite.
Our training portfolio
Effective briefing
Create clear, inspiring briefs that help creative teams focus on the right challenge and generate stronger ideas in less time.
Evaluating creative work
Develop the skills to assess creative work objectively and constructively, enabling your team to make stronger decisions faster.
Marketing fundamentals
A practical introduction to the most important marketing frameworks and models. Learn when and how to apply them in your daily work and collaboration with agencies and stakeholders.
Insight-driven proposition development
One or more hands-on workshops in which you learn how to develop compelling customer propositions based on consumer insights and brand values, while creating new and actionable propositions as a team.
Media fundamentals
A clear introduction to today’s media landscape. Learn how media channels work, how reach and frequency are connected, and which principles drive an effective media mix.
Integrated media strategy
An advanced training programme that helps teams combine media and creative messaging effectively throughout the customer journey. Develop a cross-channel media strategy, including KPIs, budgeting, channel and asset selection, pressure levels, and campaign timing.