Aranka Staijen
Partner & Advisor
With a broad experience in marketing, communications and brand development, Aranka helps organisations make sharper decisions and drive sustainable growth. She began her career client-side at companies including Mars and Reckitt Benckiser, where she was responsible for brand development and business growth. Since joining 3MO in 2006, she has supported organisations across a wide range of sectors with strategic marketing and communications challenges.
Aranka is often engaged when organisations seek greater focus and alignment in their marketing approach. She helps refine brand positioning and value propositions, develop marketing and communications strategies, and translate customer and audience insights into compelling propositions. She also guides creative agency selection processes and helps marketing teams optimise ways of working, processes and collaboration to ensure strategies can be successfully implemented.
In her work, Aranka combines strategic depth with a pragmatic, hands-on approach. She takes the time to understand what drives customers, consumers and employees, while keeping a sharp focus on future opportunities. Engaged and energetic, she brings structure to complex challenges, asks the right questions and creates space for ideas that are practical and actionable. This helps teams move forward with greater focus, confidence and ownership.
Aranka is married and has three children currently in higher education. She lives in the Utrechtse Heuvelrug, close to the forest where she enjoys walking. Outside work, she enjoys cooking, good food, spending time with family and friends, and the occasional trip abroad.