Huib Bouma
Partner & Advisor
With extensive international experience in marketing, communications and media, Huib Bouma helps organisations make clear, effective decisions in complex business environments. He has been part of 3MO for more than 25 years and complements that experience with over a decade at P&G, where he worked on brand positioning, creative development, branded content, media strategy and marketing procurement. He also lived and worked in Greater China and other Asian markets, gaining valuable international perspectives on marketing effectiveness and organisational development.
Huib operates at the intersection of integrated communications, media management and organisational capability building. He supports organisations with media reviews and agency pitches, the design of global media operating models and ways of working, and the development of the capabilities teams need to manage agencies and marketing investments more effectively. By connecting paid, owned, shared and earned media to communication, marketing and business objectives, he helps organisations improve both effectiveness and efficiency. Through 3MO, he also advises clients on international media management, media effectiveness and agency collaboration.
In an increasingly complex media landscape, with growing numbers of channels, measurement approaches and commercial models, Huib brings clarity, structure and transparency. He makes complex choices easier to navigate and combines data-driven analysis with creativity and entrepreneurial thinking. The result is better decision-making and stronger, more sustainable marketing, communication and media performance.
Outside work, Huib enjoys spending time outdoors, whether walking with his Labrador, working in the garden or playing golf. He is also passionate about hiking and skiing in the mountains and has a particular appreciation for vintage advertising posters.