Ivonne Boumeester

Her background at organisations including KPN and Unilever gives her a broad perspective on brands, media, content and organisational challenges. At 3MO, she supports organisations and teams in navigating complex marketing and communication issues and translating strategy into effective execution.

Ivonne advises on the development of integrated communications and media strategies, the evaluation of marketing and media effectiveness, agency selection and pitch processes, and the optimisation of collaboration between internal teams and external partners. By bringing strategy, processes and execution together, she helps organisations create stronger marketing outcomes and more effective ways of working.

What sets Ivonne apart is her independent, analytical and pragmatic approach. She looks beyond the immediate challenge, balances different stakeholder interests and delivers practical recommendations that help organisations move forward with confidence.

Outside work, Ivonne enjoys spending time outdoors, whether cycling, visiting the coast or staying active through sport. She is an avid reader, keeps a close eye on developments in the marketing and communications industry, and enjoys good food, ice skating and, more recently, golf.