Katja Bauer
Partner & Advisor
With extensive experience in marketing, communications and creative agencies, Katja helps marketing teams make sharper decisions and turn plans into action. She combines strategic thinking with a strong understanding of day-to-day practice: from brand positioning and value propositions to briefing, creative development and implementation.
Katja works at the intersection of strategy, organisation and collaboration. She helps teams strengthen their approach, improve collaboration between internal and external stakeholders, and develop communications that are both strategically sound and practical to execute.
She also closely follows developments in AI, emerging technologies and smart marketing tools. Her focus is on how these innovations can help teams work faster, more effectively and with more time for high-value work. Pragmatic and engaged, she translates new opportunities into practical applications that create real impact.
Katja lives in the heart of Amsterdam with her husband and two teenage sons. In her free time, she enjoys being outdoors, preferably while travelling or spending a weekend by the coast with her family.