3MO Collab Evaluation
Evaluate your agency partnerships.
Strong partnerships lead to stronger work. But even the best relationships need regular attention. 3MO Collab is an independent online evaluation tool that enables brands and their creative or media agencies to assess their collaboration in a structured, two-way process.
The tool measures three essential dimensions: Expertise, Process and Attitude. Developed by PitchPoint in Belgium, the methodology is offered exclusively by 3MO in the Netherlands.
What does it deliver?
With 3MO Collab, both client and agency gain a clear 180-degree view of the partnership, with practical insights into strengths and areas for improvement across expertise, management, execution and mutual trust. You can track how performance develops over time, receive a focused action plan to improve processes and collaboration, and benefit from 3MO’s guidance as an independent facilitator.