Media Management Review (MMR)
Greater control over your media organisation and ROI.
The Media Management Review gives you clear insight into what can be improved within your media organisation. Along with a practical improvement plan to help you collaborate more effectively, manage more intelligently and get more value from your media budget.
How we work
The Media Management Review (MMR) is an intensive programme lasting several weeks. Together, we examine how your media organisation operates in practice. We interview the people who work with it: within your team, among internal stakeholders and at the agencies involved. This gives us a clear picture of where collaboration is working well and where time, knowledge or alignment is being lost.
We combine these conversations with an information review, desk research and the COLLAB survey. This creates a complete view of how expertise, processes and agency management reinforce one another, or get in the way. We translate the findings into a clear report with practical recommendations and priorities, which we discuss with your team and the agencies involved. The outcome is not only a diagnosis, but also a shared, practical starting point for improvement.
What is assessed?
Organisation & process
Roles, agreements and decision-making structures.
Strategy & briefing
The quality of KPIs, audience selection and media integration.
Buying & tactics
Vendor mix, media-buying costs, timing and optimisation.
ROI & efficiency
Benchmarks and cost structures, including the identification of opportunities for 5–15% savings.
Creative alignment
Integration of creative and media objectives to deliver greater impact.